Tuesday
Jul272010
USA Network Uses Social Media For Good, or Pineapples Are the Funniest Fruit
Tuesday, July 27, 2010 at 02:16PM 
“We believe our fans, especially the super fans,are the best kind of brand ambassadors for the network,” says Alexandra Shapiro, senior vice president of brand strategy and digital strategy for USA Network. “What better way to get them to do what they love to do, which is share content and spread the word, but also reward them in the process?”
Fans of USA Network, but especially of Psych, can now earn rewards for promoting and participating in interactive experiences from their favorite shows. I looked into the new TV marketing phenomenon, and into Psych's pineapple obsession, over at the Wall Street Journal's Speakeasy blog.
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